Why was Madrid filled with dozens of people in pajamas?

Why was Madrid filled with dozens of people in pajamas?

Something happened these days in Madrid. A mysterious tide of people in pajamas, in bathrobes, in house slippers, invaded the busiest areas of the city. As if they had just woken up, without having put on their street clothes yet, they walked along the Gran Vía, looked at the press in a kiosk, traveled on the Metro, enjoyed the good weather in the Plaza de Oriente or passed in front of the statue of Lorca in the Plaza de Santa Ana. What was happening? Why did all these people behave, in the heart of the city, as if they were at home?

Woman in a robe, nightgown and slippers walking through the streets of Madrid

Woman in a robe, nightgown and slippers walking through the streets of Madrid


The gaze of the citizens who passed them stopped in amazement at those people, in those pajamas. Questions popped up everywhere. Even more so when they verified that all of them carried in their hands or left something that looked like a simple plug with a white cable peeking out of their bags or backpacks. Everyone walked carefree, not caring about the strange looks of those who did not know what was happening, who did not know why so many people in their pajamas mixed with tourists in the vicinity of the Teatro Real or ran into tie-clad workers who went to work in the financial area of ​​the city.

Precisely in that white plug that they proudly showed was the secret of such carelessness and happiness. Such, apparently, outlandish individuals found themselves on the street in such a guise for one simple reason – they felt at home. You will wonder why. Something as simple and, at the same time, extraordinary as enjoying the benefits of Hogar 5G, Vodafone’s new high-speed internet connection service for the home. And what does one thing have to do with another?

Man in house slippers, charging a plug, walks down the street

Man in house slippers, charging a plug, walks down the street


Your home Internet service now moves with you, without cables or installations, take it wherever you want

With this new campaign, in which dozens of people have taken to the streets of Madrid dressed in pajamas, the company has wanted to publicize the launch of its new solution for browsing the Internet, Hogar 5G. This new Vodafone service allows you to take the router, and the included connection, anywhere because it does not require installation. Something that means that, like the tide of people in pajamas in Madrid, you too can feel at home wherever you are.

If you are going on a trip, moving or going on vacation… This is a perfect alternative that ends the laborious time of installations. All you have to do is take that device that the participants in the Vodafone action showed with you, plug it in… and that’s it. No more. And all in a simple way. Home 5G makes it easy for you to work, play, enjoy your favorite series or simply surf the Internet at maximum speed like at home, anywhere. With this innovative product, Vodafone allows your home connection to move with you.

The plug, the key that could reveal the campaign

The plug, the key that could reveal the campaign


A different product that moves with you

High-speed 5G connectivity, self-installation and mobility. Here are the three pillars on which this service is based, which Vodafone has just launched on the market and which is a unique product, without competition, and which will allow you to have a connection to your home wherever you are.

The 3 differential pillars of Home 5G

1. High-speed connectivity:

A product that uses the WiFi 6 network and that only requires, for correct operation wherever you take it, that the space where you use it has a 5G connection.

2. Self installation:

Do you have an electrical outlet in your second residence? Well, it’s as simple as plugging in Home 5G and… that’s it. No works. No wires. Nothing technical. You install it yourself and in a single second.

3. Mobility:

Your home connection moves with you. You can take the main Internet connection from your habitual home to your second residence or vacation home and enjoy it in the same way that you would in your own home.

And there are still more

Surely you have dreamed of the possibility of having a “portable fiber” on more than one occasion. Being able to take your Internet connection, in the same conditions you have at home, anywhere with 5G coverage. Now Vodafone makes that dream come true.

Until now, if you had a second home or spent a vacation elsewhere, the most common alternative is to have another connection, with its corresponding router, which required prior installation. Home 5G makes it much easier for you and Vodafone is the only telecommunications company that offers this service at 5G speed. All this with characteristics that will make you feel like you are in it outside your home.

product features


A faster and more secure connection. With Vodafone’s new solution, you’ll be more protected and you’ll be able to browse up to four times faster.


You will be able to connect up to 120 devices at the same time without losing an iota of capacity.


Lower latency. Do video calls become impossible when you telework outside your usual home? Are you looking forward to going home because the Internet connection in your vacation spot prevents you from enjoying your favorite video game? None of this will happen to you with Hogar 5G from Vodafone.


It is compatible with devices that have previous Wi-Fi versions.


Respect the environment. With this new solution, the battery consumption of connected devices is reduced by up to three times.

With such characteristics we can ensure that those who bet with the Vodafone 5G Home will feel as comfortable as at home wherever they are. Your home connection moves with them, and it does so with all the benefits of 5G connectivity and the simplicity of just plugging the device into an electrical outlet to get it done. The moments of stress and boredom due to not being able to enjoy the Internet in the best conditions and anywhere have passed away. Vodafone once again becomes the best ally to make our lives easier.

contract home 5g

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