The three oil companies join the trade war, but limit discounts to loyal customers
Galp, Shell Y Disa have followed in the wake of Repsol and they have announced that they will maintain the discounts at their gas stations despite the end of the Government bonus of 20 cents at the pump on December 31st.
While Cepsa and BP, the other two leaders in the service station business only behind Repsol, have yet to officially confirm what their commercial policy will be for next year, other leaders in the sector have joined the company that directs Josu Jon Imazstoking a trade war that the oil companies have been waging since last spring.
Repsol, yes, has changed its pricing strategy. The energy group has decided to maintain until next March 31 only the discounts of 10 cents per liter For those customers who use wayletthe group’s payment and loyalty application, which means eliminating the reduction of 5 cents per liter that until now had been applied to refueling that did not use its payment tool.
Disa, the leading distributor in the Canary Islands, has spoken along the same lines. The group that presides Demetrius Carcellerlicensee of the Shell brand in Spain, reported this Wednesday that they will extend until March 31 of next year the discount of up to 10 cents per liter of gasoline for the users of its mobile application My DISA Energy. The bonus will be compatible with the current benefits for customers who own the combined offer of gas, electricity and fuel, according to the company.
For its part, Galp also expanded its offer campaign to individuals yesterday. The Portuguese oil company will continue to offer a discount of 10 cents per liter for loyal customers through the Mundo Galp application. In addition, new registrations that join this program will receive a coupon for 25 cents per liter. Discounts may be extended month by month from January 1st.
The withdrawal of the discount by decree of 20 cents has intensified the discount war at service stations. Despite the high cost of these reductions (Repsol, for example, estimates it at €440 million), no company wants to be the first to raise prices at a particularly delicate moment for the sector in terms of reputation and where there is fierce competition for customers.
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